The product is ideaPaint CREATE White Dry Erase Paint in the colour White, designed for creating whiteboard surfaces. This paint can be applied to surfaces to create a writable and erasable whiteboard area, ideal for classrooms, offices, or even homes. The EU version of this product ensures compatibility and compliance with European regulations and standards. The white colour offers a traditional and clean look for any space where a whiteboard surface is desired, providing a versatile and functional solution for jotting down notes, ideas, or drawings.